Who We're For
Your agency relationship isn't working anymore. That's okay.
You're paying for overhead you don't use, junior staffers you didn't ask for, and a model built for a different era. If you're rethinking your agency relationships, you're not alone — and there's a better way.
The problem with the AOR model
The agency-of-record model was designed for an era of big TV budgets and 18-month campaign cycles. Today's brands need to move faster, spend smarter, and stay flexible. But the AOR model still charges like it's 2005 — with retainers that lock you in, layers of account management, and incentives that reward hours billed over outcomes delivered.
Meanwhile, you know AI can create efficiencies — but you don't trust an algorithm to replace the strategic thinking and creative craft that actually builds brands. You need an agency that uses AI intelligently, not one that's either terrified of it or over-promises what it can do.
What the alternative looks like
Bruiser is a project-based creative agency built as a direct alternative to the AOR. Here's what's different:
Project-based, not retainer-based
You pay for the work you need, when you need it. No retainers, no minimum commitments, no paying for bench time.
Senior talent, hand-picked
Every team is assembled from our Alliance of A-tier independents — people who've led at top agencies and brands. No junior staffers learning on your budget.
AI-powered efficiency, human-driven quality
We use AI to accelerate research, production, and iteration. But every strategic decision and creative judgment comes from experienced humans.
Strategy and creative under one roof
More than half our business is strategic work. When strategy and creative come from the same team, nothing gets lost in translation.
Ready to try a different model?
Tell us about your challenge. We'll show you how we'd approach it — no pitch theater, no RFP required.
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