Why Bruiser
Bruiser vs. traditional agencies
Traditional agencies were built for a different era. Bruiser was built for this one. Here's how the models compare.
| Bruiser | Traditional Agency | |
|---|---|---|
| Engagement model | Project-based, scoped to your needs | Retainer / AOR commitment |
| Team composition | Senior talent, hand-picked per brief | Mixed seniority, staffed from bench |
| Overhead | Lean — you pay for talent, not layers | Office, account teams, management layers |
| AI integration | Built into workflow — efficiency + quality | Typically resistant or superficial adoption |
| Speed | Fast — small teams, direct collaboration | Slow — approvals, hierarchy, bureaucracy |
| Strategy capability | 50%+ of our work is strategy | Often a separate engagement or upsell |
| Client access | Direct to senior creatives + strategists | Filtered through account management |