Chime · Financial Services
Chime in For Changemakers
The Challenge
Chime wanted to deepen its connection with members during a time when communities needed support most — and do it in a way that felt authentic, not performative.
The Approach
We created "Chime in For Changemakers" — asking Chime members to nominate community helpers making a real difference. Selected Changemakers received $10,000 and were featured in documentary-style films and social content. Produced with Director Aqsa Altaf and Photographer Atiba Jefferson.
The Outcome
An authentic community activation that honored real people doing real work — with content that performed across social platforms and deepened Chime's brand equity with its core audience.
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Services Delivered
Creative CampaignCommunity ActivationVideo ProductionSocial ContentPhotography