wine.com · Consumer / E-Commerce
The Wine Country Experience, Anywhere
The Challenge
wine.com needed a brand refresh that would elevate them beyond a transactional e-commerce platform and connect emotionally with wine enthusiasts.
The Approach
We repositioned wine.com around a powerful brand promise: no matter where you are, you can have the experience of visiting wine country. This shifted the brand from a utility to an experience — making every bottle a portal to something larger.
The Outcome
A comprehensive brand refresh including visual identity, messaging architecture, and campaign creative that brought the wine country experience to life across digital and social platforms.
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Services Delivered
Brand StrategyBrand RefreshVisual IdentityMessaging ArchitectureCampaign Creative